In a short amount of time I became one of the top producing sales people at Zillow, and my colleagues started calling me the crack sales guy.

All because of the “Crack Sales Method” I developed, which I’ll show you today as it applies to agents…(not us Zillow sales guys). And it has worked like crazy- agents who implemented the concept sold more and more homes, whilst the agents who struggled were making 3 big mistakes. (Mistakes a crack dealer knew to avoid).

Now I’m not one to toot my own horn...

But if there’s a lesson in it to help real estate agents sell more houses… and smile all the way to the 

bank- then heck yeah I will!

My sole reason to exist at Zillow was to sell “zip codes” to agents. So when a property gets searched up in that zip code, their information ( + 3 other agents) gets listed in the side (aka buyer agents list) for the potential buyer to contact.

Because not all zip codes are the same… the zips with higher home values or number of listings… cost more. Makes sense. (And the higher the price of the zip- the bigger my commission check was…)

So what did most Zillow guys chase?- Yep, the high end zip codes. Because it meant more dollars in their check… 

Not me…

Here’s why… so if you think Malibu, CA vs. Dodge City, KS… the competition was fierce for primo zip codes, right?( by the way nothing against Kansas…).

Sofor every 1 sale… I usually got 2 more… (just like for you- every 1 transaction should lead to at least 2 others…) - again, another lesson for another blog post. ;) See below…

But back to crack and how I sky-rocketed to the #3 salesperson at Zillow. And you can skyrocket to the go to agent in your market…

Here's the lesson …

IF you give someone exactly what they want… you’ve got them- hook, line and sinker. 

Let’s say you get a lead that wants to see property 123 on Banana Street…( hint- they just told you exactly what they want). 

So frickin’ get them inside that house… like yesterday!

Once they’re inside… (they got that “hit”)... guess what? They trust you… they like you… (the rapport thing).

Now you’ve got the greenlight for those other conversations.

Now I’m not suggesting you sell drugs… but I am saying, give the client what they want first…

Let them see the house! Then go from there… 

And watch your commission check soar… 1 hit- they’re yours.

Talking of follow up systems, if you haven’t met him already, let me introduce you to my buddy Wesley Rocca- AKA the “Follow Up Genius.” . Wesley has helped thousands of agents uplevel their online presence and sell A LOT of homes using his Ultimate Follow Up Blueprint- so you can fully leverage the power of your database and double your referrals! Want to know how to turn one sale into 2 or 3… all on autopilot? Check out what this pro has to say…

Click here ➡️ The Ultimate Follow Up Blueprint

Cheers!

Stephen

P.S. In the real estate world… Wesley is also known as the “lego guy”...(aspiring lego master and owns a pair of lego adidas sneakers (he wears!) )... Check out his no fail Follow Up System (… and his lego sneakers) Click here